Ecommerce & DTCMarketplace Optimisation for Online Retailers
Large ecommerce catalogues fail in the same three places: the search box, the product feed and the product data behind both. Stell Media is an ecommerce optimisation agency that fixes this foundation first. We combine specialist expertise, AI-assisted workflows and ongoing tuning to improve site search findability, product data quality and marketplace operations. Every rupee of media spend then lands on a store that converts, and shoppers find the right product faster.
Switch industry
Why Ecommerce Catalogues Stop Growing
Almost every audit we run in this category surfaces the same three failure patterns. Each one has a fix we can point at.
Zero-Result Searches Cost You Ready-to-Buy Customers
Site search drives a large share of converted sessions, yet about a tenth of queries return nothing. Those shoppers are the closest to buying. Our site search and discovery work rebuilds relevance and rescues zero-result searches before they cost you revenue.
Attribute Debt Breaks Filters, Feeds and AI Visibility
When attribute coverage drops below 70%, filters break, Google Shopping feeds get disapproved and answer engines cannot quote your products. Complete, structured product data fixes all three at once.
Revenue-Fed Bidding Squeezes Margin
Optimising to revenue teaches ad platforms to sell your thinnest-margin lines faster. Feeding performance marketing campaigns with contribution margin changes the answer within a fortnight.
The Ecommerce playbook
Discovery and data first, media last. It is the only order that compounds.
Diagnose the surface
Query logs, attribute coverage and feed health scored together, ranked by lost revenue.
Fix discovery
Relevance rebuild, zero-result rescue and enrichment on the highest-revenue categories.
Turn on media
Margin-fed bidding into an account restructured around intent, landing on pages that now convert.
Compound
AEO coverage, marketplace expansion and creative testing on the foundation already paying.
What we run
Our Ecommerce Services
Client snapshot
Ecommerce Case Study: 180,000 SKUs Across Three Marketplaces
A home goods retailer saw empty search results for 11% of queries and 8% of its Google feed disapproved. We rebuilt relevance and attribute coverage for the top 40 categories before touching media spend. We then restructured 41 campaigns into 9 intent groups using real cost of goods. In year one, ROAS rose 312%, blended CAC fell 31% and attribute coverage reached 94%.
+312%
ROAS, year one
−31%
Blended CAC
94%
Attribute coverage
Ecommerce FAQs
Yes. In roughly four of five audits, the platform is capable and the configuration is the problem. If replatforming is genuinely the right call, you see the cost of both paths first, and our ecommerce development team can help.
