Feeds & Marketplace Syndication
Every sales channel wants your catalogue in a slightly different shape. Our feed management and marketplace syndication service turns your product data into channel-ready product feeds for Google Shopping, Amazon, Walmart and Meta Commerce. Every listing is approved, accurate and visible. Built for retailers selling on three or more channels, it delivers first value in two to three weeks.
The problem
Why Product Feed Errors Quietly Cost You Revenue
A feed that is 8% disapproved means 8% of your catalogue is invisible on that channel. These feed disapprovals rarely show up in a dashboard anyone reads. Weak title structure, missing GTINs, poor attribute mapping and stock sync failures all fail silently, while your ad budget keeps running against products that never appear.
We treat the product feed as a product surface in its own right, not a nightly export nobody owns. That means clear rules, active monitoring and channel-specific optimisation. Margin stops leaking, and a week of engineering buys a permanent lift.
What You Get with Our Feed Management Services
Every engagement ships these four deliverables. No line items you cannot point at.
Channel-Specific Feed Rules
We optimise title, attribute and category mapping for each channel instead of reusing one export everywhere. Amazon and Walmart get their own treatment rather than inheriting your Google Shopping feed structure.
Feed Disapproval Monitoring
Automated alerts flag disapprovals, stock mismatches and price drift. Each alert has a named owner and an SLA, so problems are fixed before they cost you sales.
Margin-Aware Feed Segmentation
Custom feed labels let your bidding separate hero products, thin-margin lines and clearance stock instead of averaging them, so ad spend follows margin.
Stock and Price Sync Reliability
We raise stock and price sync frequency to match how fast your inventory actually moves. This reduces out-of-stock clicks and price mismatch disapprovals.
How We Run Feed Management, Week by Week
Feed Diagnostic
We audit every channel for disapprovals, mapping errors and title structure against category norms.
Rule Build
Channel rules, feed labels and segmentation are built and validated on a sample before the full push.
Monitoring Setup
We wire up alerting and a weekly feed health report, with thresholds agreed with your team.
Managed Feeds
We maintain the rules, respond to channel spec changes and report monthly on coverage and margin mix.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Feed Management FAQs
Typically only a few hours for access and one data export. The rules live in the feed layer, not in your storefront code.