Creative & Social Media
Stell Media's creative and social media service turns performance creative and organic social into a repeatable testing system. Instead of guessing which ad will work, we run structured creative testing across Meta Ads, TikTok and Google Ads, tag every variant, and turn the results into rules your team can reuse. It is built for ecommerce brands where creative is the bottleneck on growth.
The problem
Why Creative Testing Should Reveal Patterns, Not Just Winners
In one cycle, we tested 300 ad variants across three accounts. Six beat the control by more than 20%, and all six shared a structural property nobody had written into the brief: each named a specific, slightly unflattering constraint in the first three seconds. Not a benefit, a limitation. Specificity reads as honesty, and honesty is one of the cheapest conversion levers in paid social advertising.
We only saw that pattern because we kept structured metadata on every variant, including the 294 that lost. That is the difference between a one-off campaign and a creative strategy that compounds. It also feeds directly into our AI-powered performance marketing, so budget follows evidence.
What You Get with Our Creative & Social Media Service
Every engagement ships four deliverables, with no line items you cannot point at.
Hook System
A named library of hooks and angles with performance history, so each batch tests a hypothesis rather than a mood.
One Axis Per Batch
We test hook, format and offer separately. Mixing them means learning nothing reusable, so every batch isolates a single variable.
Creative Production: Static, Motion and UGC
Static ads, motion graphics and UGC-style video are produced at the volume your testing cadence actually needs. Static and motion are made in house, while live-action UGC is cast and briefed by us and shot by a partner network.
Structured Test Log
Every variant is tagged and retained, winners and losers alike, so patterns surface across quarters instead of disappearing when a campaign ends.
Our Week-by-Week Creative Process
Angle Workshop
We mine customer reviews, support tickets and sales calls for the constraints and objections worth leading with.
Generate Wide
We produce ad creative at volume against one axis, with tagging built in from the first asset.
Judge Narrow
A brutal shortlist gets real budget. Only the strongest variants move into paid spend.
Pattern Readout
We write up what the winners shared as a reusable rule for the next cycle, so your social media content gets sharper every month.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Creative & Social Media FAQs
Both. Static and motion are produced in house. Live-action UGC is cast and briefed by us and shot by a partner network.