AI Search Optimization (AEO & GEO)
Buyers no longer just type a query and scroll through ten links. They ask ChatGPT, Perplexity, Gemini, and Google AI Overviews for a recommendation, then act on the answer. Stell Media's AI search optimization service makes your brand the most retrievable and most verifiable source for the questions your customers actually ask. Your products get cited, not paraphrased or ignored.
Our AEO and GEO programmes are built for ecommerce brands with considered purchases and comparison-heavy categories. Every programme is measured with a real prompt battery, not guesswork.
The problem
Why Most Answer Engine Optimization Does Nothing Measurable
Answer engines do not rank pages. They assemble answers. That is why so much generic AEO advice falls flat. We instrumented 40 client pages across four answer engines for 90 days. Keyword density in headings, bolted-on FAQ schema, and llms.txt files produced no citation change beyond normal noise. What moved results every time was claim density, structured product data and clear attribution.
That is why our generative engine optimization work starts with measurement. Without a frozen set of test prompts, you cannot tell a genuine gain from a model update.
What You Get from Our AEO & GEO Service
Every engagement ships four deliverables. No line items you cannot point at.
Prompt Battery
We write 30 to 50 buyer-language prompts covering comparison, suitability and objection intents. We freeze them and run them weekly across every engine.
Retrievability Fixes
We restructure pages into claim-dense formats and align your structured product data. Any AI engine that reads your site then reaches the same, correct conclusion about your products.
Entity and Attribution
Named authors, dated updates, and a clean entity graph help engines credit your brand as the source, rather than paraphrasing you without attribution.
Citation Reporting
Each month you receive a report of cited answers by engine and by prompt intent, with the raw responses attached so you can audit every result.
How We Run AI Search Optimization, Week by Week
Baseline
We write the prompt battery and run it against every engine. We store verbatim responses, not just scores.
Diagnosis
We map where your brand is absent, paraphrased or misdescribed, and which source pages are driving each result.
Corpus Work
We fix data consistency, claim structure and comparison coverage, starting with the highest-intent prompts.
Re-run and Drift Report
We rerun the same battery on the same engines. You get a report on the drift and its cause, including model-side changes.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
AI Search Optimization FAQs
It shares infrastructure but diverges on strategy. Ranking rewards authority signals, while being cited rewards verifiable, retrievable claims. Pages that do well at one often do not do well at the other.