Demand Generation
Stell Media’s demand generation solution brings the right shoppers to a store that is ready to convert. We run SEO, AI search optimisation (AEO and GEO), performance marketing, content and creative as one programme, planned around the same priorities and measured against the same baseline. Demand work comes after the foundations: when site search and product data are in order, every channel performs better.
The problem
Why Demand Spend Leaks Before It Converts
Many brands run SEO, paid media, content and social as separate workstreams, often with separate agencies and separate reports. Each channel optimises for its own number, budgets compete instead of compounding, and nobody owns the full path from first search to purchase.
Buyers now discover products through search engines, AI assistants, marketplaces and social feeds, often in the same week. Demand generation only works when those channels share one plan and land on product pages that can convert, which is why we connect this work to product discovery and commerce data.
What You Get from Our Demand Generation Solution
Every engagement ships four concrete deliverables.
Search and AI Visibility
Technical SEO, category page optimisation and answer-ready content, so your products rank in search and are cited by ChatGPT, Perplexity and Google AI Overviews.
Margin-Aware Paid Media
Google Ads, Performance Max, Meta and Microsoft Ads managed on contribution margin, with guardrails and incrementality testing rather than clicks for their own sake.
Content and Creative System
AI-assisted drafting with human strategy and an editorial gate, plus structured creative testing that turns results into rules your team can reuse.
One Demand Report
A single view of organic, AI-answer and paid performance against the agreed baseline, with recommendations and the actions needed each month.
How We Run Demand Generation, Step by Step
Demand Audit
We review search visibility, AI-answer coverage, paid accounts and creative against one baseline, and rank the gaps by expected impact.
Foundations
Tracking, account structure, content priorities and creative test plans are agreed and set up before spend scales.
Launch and Test
Content, campaigns and creative go live in controlled batches, each with a clear hypothesis and success measure.
Measure and Optimise
Monthly reporting against the baseline, budget moved between channels on evidence, and a rolling test plan.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Demand Generation FAQs
Not necessarily. We can run the full programme or coordinate with the agencies and in-house teams you already have, with clear ownership agreed up front.